Maybelline’s reputed range of cosmetics is of a high enough calibre for professionals in the beauty industry while remaining accessible to women of all ages and walks of life.
Using highly shareable experiences in line with Maybelline’s glamourous image, dedicated landing pages revolutionize the way consumers interact and view the brand, increasing awareness and inspiring loyalty.
The end goal is to give consumers incentive to follow the brand, participe in the product launch, and buy products at the same time.
The entire campaign was created primarily for smartphone devices but the experience was uninterrupted for desktop users as well.74% potenial customers explore new products via mobile
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