Handmade romantic garments celebrate the ideal of love, providing comfort, beauty and high-class elegance at the same time.
The online platform connects with the female audience on an emotional level with compelling content and effortless design.
Simple shopping cart implementation wasn’t the answer for this brand, as the high level of product customization and 13 different collections needing commercialization required a different approach.
Individual communication forms were developed for each dress on the website. Taking a cue from the brand’s mission of placing women on the thrones of their own universe, we created an experience where users could send questions directly to Mihano Momosa to find out how a dress is made, manufacture and delivery times, and how to order.
Today, Mihano Momosa is an emerging brand ready to expand its base through in-depth articles thanks to the platform we developed.
Stunning video was created to serve not only as an initial project pitch, but also to incorporate as a guide to further development.Animation
We were tasked with creating a new visual language for all digital platforms, including mobile, without sacrificing the beauty of the site or the brand’s message.
Through updated typography, smooth animations, and big photography, we created a visually appealing, immersive world designed to motivate and engage customers while making them feel like royalty.
A large part of our research was focused on how we communicate with customers. Part of the challenge was transforming emotion and feeling into something visually tangible.
We believe a positive experience is the combination of two elements: visual and textual. To achieve that, we experimented with different animations while enhancing the end-user experience.
We also incorporated video to present the client and to use as a guide for further development. The outcome was a visually stunning site that brought solid results to the brand.
We developed mobile-integrated formats to open access to smartphone and tablet users without sacrificing the beauty of the final product.Responsive
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Loreal, ParisCase study